With the help of a mysterious pill that enables the user to access 100% of his brain abilities, a struggling writer becomes a financial wizard, but it also puts him in a new world with many dangers.
Entertainment One asked us to redesign a series of catalogue titles, which would be released as Limited Edition Steelbooks. This design was based on brain activity diagrams, and the vibrance of activity which is experienced once you have taken the NZT-48 'Smart' pill. This concept sadly never made it to production due to licensing issues, but it was fun to work on none the less.
Designed at Oink Creative.